Our Story

My name is Staci, and together with my husband Dave, I co-founded The Feeling Co.

For more than 20 years, I've worked as a Doctor of Acupuncture, and one of the things I have always loved about Traditional Chinese Medicine is that it asks why. Rather than simply treating symptoms, it seeks to understand the root cause and restore the body to balance. In Traditional Chinese Medicine, we recognize that emotions can contribute to disease, just as disease can influence and intensify our emotions.

About 15 years ago, I added a treatment called Bio Energetic Intolerance Elimination (BIE) to my practice. It came into my life during a moment of crisis with my daughter's health. She suffered from severe eczema, and despite everything I knew, I couldn't help her.

I've always been someone who asks "why." I didn't want to simply eliminate foods that triggered her symptoms—I wanted to understand why her body was reacting in the first place and help restore balance.

She became my first BIE patient. After just one treatment, her eczema began to disappear, and it has never returned.

BIE works with the energetic communication of the body's cells. When a cell cannot properly recognize the frequency of a substance, the body may create an inappropriate response, resulting in symptoms such as allergies, skin conditions, or other imbalances. For the past 15 years, I've had the privilege of helping people's bodies recognize those frequencies so they can respond the way they were designed to.

As my understanding grew, I began asking another question:

If foods, environmental substances, and other stressors have frequencies… could emotions have frequencies too?

At first, I struggled with that idea. My scientific mind kept asking, "Where's the research? Where's the explanation?"

Then I used an emotion vial carrying the frequency of depression with a patient and listened to his experience at a follow-up appointment. His response challenged everything I thought I knew. In that moment, I realized I didn't need to understand every detail of how something worked before recognizing its impact.

Over the years, I've continued studying frequency, energy, and the emerging understanding of the quantum world. It has deepened my appreciation that not everything can yet be explained by current science, and that there is still much to discover about the remarkable way God designed our world.

One day, while treating a patient, I jokingly said, "Wouldn't it be nice if there was a tincture of joy? You could simply take more whenever you needed it."

After they left, I grabbed a sticky note and wrote down three words:

Tincture of Joy.

I couldn't stop thinking about it.

The idea stayed with me day and night. It felt bigger than a passing thought.

When I shared the idea with my husband Dave—fully expecting him to tell me it was ridiculous—he surprised me. Instead of dismissing it, he encouraged me to explore it. As my partner in life and my partner in business, his support became the catalyst for what would eventually become The Feeling Co.

Dave is Indigenous, and his cultural teachings have also shaped the heart of our company. Indigenous perspectives recognize that wellness is deeply interconnected—that our emotional, physical, mental, and spiritual well-being cannot be separated. Those teachings, combined with my background in Traditional Chinese Medicine and my curiosity about frequency and energy, have helped shape the philosophy behind everything we create.

Together, we set out to create something that had never existed before:

Emotions—bottled.

Today, each Emotional Tincture is thoughtfully crafted to hold the energetic frequency of a specific emotion, creating a simple daily ritual designed to help you intentionally resonate with more of the feelings you want to cultivate.

At The Feeling Co., we believe emotions shape the way we experience life. Every thought, feeling, and intention carries energy, and our collection was created to help you intentionally connect with more Peace, Joy, Love, Patience, Self-Control, and the emotions that help you become the person you were created to be.

Our hope is simple:

That every bottle becomes an invitation to pause, reconnect with yourself, and intentionally connect with the emotions you desire more of in your daily life